Overview

This tool generates structured file names for ad creative assets used in Meta ads, YouTube ads, Google Display, TikTok and other advertising platforms. It is intended for teams who want a consistent way to label creative exports so they can be searched, referenced, compared and reported on without manual guesswork.

Naming conventions are often treated as a minor detail, but they shape how quickly teams can work and how easily they can understand what has already been created. When naming is inconsistent, libraries become difficult to navigate, duplicate work increases and creative testing data becomes harder to interpret. A clear naming structure removes that friction.

This tool provides a simple system for defining variables, selecting values and generating file names that follow a shared format.

How It Works

You configure a set of variables that matter to your workflow. Common variables include:

• Format (for example: 16x9, 9x16, 1x1)
• Funnel stage (for example: cold, warm, retargeting)
• Persona or audience segment
• Creative archetype or concept
• Campaign objective or offer

You can define each variable as a dropdown list, a multi-select field or a free text input. You can also specify the separator character and whether names should be uppercase, lowercase or unchanged.

Once configured, you select values in the Generator view and the tool outputs a file name that matches the structure you defined. This means you do not need to remember naming rules or check other files to stay consistent.

Why This Exists

Most advertising teams store thousands of creative files across shared drives, project folders and version histories. Without a consistent naming convention, it becomes difficult to:

• Identify which creative belongs to which campaign
• Understand the purpose or testing intent behind a variation
• Locate past assets for reuse or comparison
• Track the performance of specific creative types over time

A structured naming system turns the asset library into something you can query and reason about. It allows for cleaner reporting and more reliable testing because creative variations become easier to compare.

This tool exists to reduce ambiguity and to make organisation an intentional part of the creative process rather than something fixed after the fact.

Features

• Customisable variable definitions
• Dropdown, multi-select and free-text field types
• Custom separator characters
• Case formatting options
• Descriptions for variable meaning and usage
• Optional configuration lock for shared standards
• File name history for reference and reuse

Intended Use

This tool is for internal workflow organisation. It is not designed as a commercial consumer product. It is meant for teams who are already producing and testing creative regularly and want to maintain clarity as volume increases.

Suggested Practice

• Agree on naming conventions early.
• Document the meaning of each variable.
• Stick to the structure even when deadlines are tight.

Future you (and your team) will be able to find things faster and understand past decisions more accurately.